To date, cannabis content has been limited to simply exploring the plant’s technical identifiers like smell, taste and strain.

Features lifestyle stories around cannabis use and experiences, including emerging trends in wellness, travel, food and drink, pop culture, and cannabis-related products complimented by enhanced strain and dispensary databases.

Combining authentic editorial content with trusted commentary on emerging trends, is poised to become a central source on the quickly evolving cannabis lifestyle.

"Set to become a leading global lifestyle destination for cannabis users by combining editorial and commentary with original and aggregated content."
"Key Audiences include the urban and creative class with a median age of 37."
"Meaningful content has increased reader’s pages per session as well as increased rate of returning users month over month."
"Curated by an award-winning editorial team, coupled with expert data on strains, origins and breeds."
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