Our Authentic Brands
MediaCentral intends to preserve the legacy, integrity and magnitude of NOW’s historic influence on the North American media industry while guiding it into its next evolution. The Company plans to enhance NOW through the introduction of new content verticals, and by integrating it with the recently launched cannabis digital platform CannCentral.com.
Established as the news, lifestyle, and entertainment weekly in Vancouver for 50 years, the Georgia Straight is an integral part of the active urban West Coast lifestyle with over 1.081 million readers per week. Every Thursday, the Georgia Straight delivers an award-winning editorial package of features, articles, and reviews.
Regular weekly coverage includes news, tech, arts, music, fashion, travel, health, cannabis, and food, plus Vancouver’s most comprehensive listings of entertainment activities and special events.
- Established: 1967
- 656,000 Weekly Print Circulation
- 425,000 Weekly Digital Circulation
- “Vancouver’s News & Entertainment Weekly”
- Not a “Daily” or mainstream paper
- Highest circulation of all free print newspapers in BC
- All content - Digital and Print - is free
- Digital content is largely undifferentiated from Print content
- Revenue sourced from display advertising, classifieds, sponsored content, inserts, and events
- Independently owned & operated since 1967
- Anti- establishment alternative to conservative daily papers
- Vocal support for the environment, equal rights, free speech
- Anti-racist, inclusive, and progressive editorial position
- Median household income of $100.0k, of which ~45% have a career in creative job classes
This publication features lifestyle stories around cannabis use and experiences, including emerging trends in wellness, travel, food and drink, pop culture, and cannabis-related brands complemented by enhanced strain, dispensary, and product databases. CannCentral thoughtfully delivers content that delights, inspires, and guides people who are interested in enriching their lives with cannabis.
Combining authentic editorial content with trusted commentary on emerging trends, CannCentral.com is poised to become a central source on cannabis innovation, the cannabis experience, and cannabis culture around the globe.
ON TREND ESPORTS AND EGAMING MARKET.
Unparalleled esports and egaming content that speaks to key consumers about trends, news, lifestyle and happenings in the $150 billion market. ECentralSports will be a dynamic digital destination for fans in search of the latest gaming news, information and culture.
Leveraging NOW Magazine and the Georgia Straight, ECentralSports will enter the market with access to 6.5 million of the most coveted consumers, and the support of award winning editors, writers and directors.