Our Authentic Brands

MediaCentral aims to unify the nearly 100 million free-thinking readers through the acquisition of independent alternative media newspapers across North America. NOW Magazine is the second property of Media Central Corporation Inc., providing it with access to approximately 25 million annual readers and marking a significant milestone in the Company’s growth and achievements.

MediaCentral intends to preserve the legacy, integrity and magnitude of NOW’s historic influence on the North American media industry while guiding it into its next evolution. The Company plans to enhance NOW through the introduction of new content verticals, and by integrating it with the recently launched cannabis digital platform CannCentral.com.

According to Vivadata Fall 2019 Canadian Media Usage Survey of November 2019:
"NOW Magazine reaches 510,000 average weekly unique readers in Toronto and the Greater Toronto Area with an average household income of $77,471."
"NOW readers are well educated, with 83% of readers reporting post-secondary education."
"NOW is distributed to more than 800 outlets each week, with additional copies going to popular events and festivals."
"Online, according to NOW’s Google Analytics, nowtoronto.com saw more than 763,000 unique visits in September 2019."
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Established as the news, lifestyle, and entertainment weekly in Vancouver for 50 years, the Georgia Straight is an integral part of the active urban West Coast lifestyle with over 1.081 million readers per week. Every Thursday, the Georgia Straight delivers an award-winning editorial package of features, articles, and reviews.

Regular weekly coverage includes news, tech, arts, music, fashion, travel, health, cannabis, and food, plus Vancouver’s most comprehensive listings of entertainment activities and special events.

  • Established: 1967
  • 656,000 Weekly Print Circulation
  • 425,000 Weekly Digital Circulation
  • “Vancouver’s News & Entertainment Weekly”
  • Not a “Daily” or mainstream paper
  • Highest circulation of all free print newspapers in BC
  • All content - Digital and Print - is free
  • Digital content is largely undifferentiated from Print content
  • Revenue sourced from display advertising, classifieds, sponsored content, inserts, and events
  • Independently owned & operated since 1967
  • Anti- establishment alternative to conservative daily papers
  • Vocal support for the environment, equal rights, free speech
  • Anti-racist, inclusive, and progressive editorial position
  • Median household income of $100.0k, of which ~45% have a career in creative job classes
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To date, cannabis content has been limited to simply exploring the plant’s technical identifiers like smell, taste, and strain.

This publication features lifestyle stories around cannabis use and experiences, including emerging trends in wellness, travel, food and drink, pop culture, and cannabis-related brands complemented by enhanced strain, dispensary, and product databases. CannCentral thoughtfully delivers content that delights, inspires, and guides people who are interested in enriching their lives with cannabis.

Combining authentic editorial content with trusted commentary on emerging trends, CannCentral.com is poised to become a central source on cannabis innovation, the cannabis experience, and cannabis culture around the globe.

"Set to become a leading global lifestyle destination for cannabis users by combining editorial and commentary with original and aggregated content."
"Key Audiences include the urban and creative class with a median age of 37."
"Meaningful content has increased reader’s pages per session as well as increased rate of returning users month over month."
"Curated by an award-winning editorial team, coupled with expert data on strains, origins and breeds."
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