NOW Magazine Spotlights Toronto’s Public Transit in Two-Part Special
Special editions timed to celebrate NOW’s return to distribution at TTC and GO Transit Terminals across the GTA
TORONTO, March 10, 2020– NOW Central Communications Inc. (“NOW” or “NOW Magazine”) a wholly owned subsidiary of Media Central Corporation (“MediaCentral”) (CSE:FLYY, FSE:3AT) will launch the second of a two-part series on Toronto transit this coming Thursday.
The feature editions follow the February 27 announcement that the longstanding alternative urban media outlet will partner with Gateway Direct Media to distribute 15,000 copies of its weekly print edition at 75 Gateway locations at TTC and GO Transit Terminals across the Greater Toronto Area, beginning March 12, 2020.
The specials have been led by resident Public Transit Columnist Steve Munro, who has been passionately advocating for the improvement of Toronto’s public transit system for more than 35 years. Steve Munro also writes the weekly public transit column published every Monday morning online at nowtoronto.com. In 2005, Munro won the Jane Jacobs Prize in recognition of his decades of work as a transit advocate.
This week’s issue is a complete TTC survival guide, giving a dexterous look at the unwritten rules that Torontonians need to know before riding the Red Rocket, including:
- Public transit etiquette: From when you should eat on the subway, to the politics of bringing aboard pets, to thoughts on personal grooming on your journey.
- Travel tips: Clearing up the confusion around when to tap your Presto, where to stop if you need a washroom break and the best apps to work out the quickest routes.
- Arts and secrets: The hidden gems inside and outside the stations, whether you’re craving Jamaican patties or need a caffeine fix for your commute, through to the coolest graffiti sightings to spot during your ride.
- Bar crawl: A tally of every worthy watering hole to be found on major TTC routes.
The TTC survival guide follows the March 5 cover issue ‘Fare Warning,’ which explored the feasibility of public transit within Toronto. This highly contentious topic follows the 10-cent fare increase that went into effect on March 1 and the stronger enforcement of fare evasion by the transit authority. From looking at how fares account for the majority of the TTC’s operating budget, to the latest controversy around fare evasion and its harsh consequences, the deep dive considered all sides of the debate with the intent to educate, support and provoke informed discussion.
Steve Munro comments: “Whilst there has been huge momentum around free transit in some other jurisdictions, it is not as simple here in Toronto where fares account for the majority of the TTC’s operating budget. Although there is a shared perception amongst free transit advocates that it would solve Toronto’s transit problems, there is the possibility that it could create more. We wanted to educate GTA’s commuter audience on both sides of the argument, by debating whether free transit is actually the city’s most pressing funding priority.”
About NOW Central Communications Inc.
NOW Central owns and operates NOW Magazine and nowtoronto.com. Since 1981 NOW has been Toronto’s news and entertainment voice, published in print every Thursday, and daily at nowtoronto.com. Reaching over 25 million annual readers, NOW has been a leading publication, defining and pioneering the independent and alternative voice for more than 38 years. NOW Central Communications Inc. is a wholly owned subsidiary of Media Central Corporation Inc. (CSE: FLYY, FSE: 3AT).
About Media Central Corporation Inc.
Media Central Corporation Inc. (CSE: FLYY, FSE: 3AT) is an alternative media company situated to acquire and develop high-quality publishing assets starting with the recent acquisition of Vancouver Free Press Corp., the purchase of NOW Communications Inc. and the launch of digital cannabis platform CannCentral.com. MediaCentral is consolidating and digitally monetizing the over 100 million coveted and premium consumers of the approximately 100 alternative urban publications across North America, creating the most powerful audience of influencers.
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