NOW MAGAZINE LAUNCHES 25TH ANNUAL READERS’ CHOICE EDITION

Magazine highlights top businesses and people in Toronto, announcing winners of the 2020 awards

TORONTO, ON., November 19, 2020Media Central Corporation Inc. (CSE: FLYY, FSE: 3AT) (“MediaCentral” or the “Company”) today announced that its wholly owned subsidiary, NOW Magazine (“NOW”), has published its annual edition of the annual Readers’ Choice Awards, marking 25 consecutive years of the awards.

NOW’s annual Readers’ Choice is a chance for readers to share what they love about Toronto – from restaurants and retail stores to drag performers, parks and politicians. With the negative impact of COVID-19 on small and local businesses, this issue is more important than ever, as it draws attention to the city’s best loved businesses and people. The voting process is not only great exposure for the winners and runner-ups, but the nomination and polling periods give all local people, places and businesses increased visibility across the millions of readers who rely on NOW in print and online.

A Canadian Federation of Independent Business survey found that one in seven Canadian businesses may not survive the COVID-19 pandemic. NOW recognizes the impact of the pandemic on its city’s local businesses, big and small, and knows that this year’s awards bring much needed attention to ones that are excelling in their speciality. Acknowledging the nuances of 2020, NOW added new categories to reflect the ways life has changed during COVID-19, including Best Drive-In Venue, Best Virtual Fitness Instructor, Best Online Party Series and Best Face Mask Designer.

“This year, the pandemic forced us to push the Readers’ Choice issue back a bit later than we normally run it, but we felt it was more important than ever to highlight businesses and cultural organizations struggling during the financial crisis,” said Kevin Ritchie, Editor, NOW Magazine. “We’ve added new categories to ensure each poll reflects the changing ways people interact with local culture and business. In the spirit of the poll, we definitely welcome reader suggestions for new categories to add in next year. NOW Magazine has always been the voice of the city and this issue is a way of celebrating our readers’ and their favourite places, people and things across Toronto.”

Winners are typically a mix of independent and mainstream businesses and people. Although NOW has added new categories over the past 25 years, its readers’ tastes can be consistent. For example, Ikea was voted Best Furniture Store in 1995 and again in 2020. Voters are also always on the cusp of trends. In 2019, NOW readers picked Priyanka as Toronto’s best drag performer and she was featured on the cover. This year she won the reality competition TV series Canada’s Drag Race.

The 25th edition of NOW Readers’ Choice awards will be on stands from November 19 to November 25, 2020.

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About Media Central Corporation Inc.
Media Central Corporation Inc. (CSE: FLYY, FSE: 3AT) is an alternative media company situated to acquire and develop high-quality publishing assets starting with the recent acquisition of Vancouver Free Press Corp., the purchase of NOW Communications Inc. and the launch of digital cannabis platform CannCentral.com and ESports outlet ECentralSports.com. MediaCentral is consolidating and digitally monetizing the over 100 million coveted and premium consumers of the approximately 100 alternative urban publications across North America, creating the most powerful audience of influencers. www.mediacentralcorp.com
Instagram:  @mediacentralcorp
Twitter: @mediacentralc
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About NOW Central Communications Inc.
NOW Central owns and operates NOW Magazine and nowtoronto.com. Since 1981 NOW has been Toronto’s news and entertainment voice, published in print every Thursday, and daily at nowtoronto.com. Reaching over 25 million annual readers, NOW has been a leading publication, defining and pioneering the independent and alternative voice for more than 38 years. NOW Central Communications Inc. is a wholly owned subsidiary of Media Central Corporation Inc. (CSE: FLYY, FSE: 3AT).
www.nowtoronto.com
Instagram: @nowtoronto
Twitter: @nowtoronto
Facebook: @nowtoronto

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SOURCE: Media Central Corporation Inc.

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