NOW Toronto and to engage and educate readers on quality wines you can purchase from the comfort of your home

  • Latest partnership expands MediaCentral’s affiliate program to further boosts digital revenue
  • Taps into growing affiliate marketing industry, estimated to reach USD $7.2 billion in 20211
  • Connects NOW readers to WineOnline’s curated selection of exclusive domestic and international wines

TORONTO, ON., August 18, 2020Media Central Corporation Inc. (CSE: FLYY, FSE: 3AT) (“MediaCentral” or the “Company”) today announced the company’s affiliate programing extension with the recent partnership of NOW Magazine (“NOW”) and (“WineOnline”). Launched in May 2004, WineOnline is one of Canada’s largest online alcohol retailers serving tens of thousands of clients. The online wine retailer aims to make quality wines accessible for Canadians, while providing impressive value and selection from the world’s best wine regions. With WineOnline, customers can order unique wines, deliver wine as gifts to family and friends out of town and order wine from the comfort of their own home.

The partnership with WineOnline will allow MediaCentral to further monetize Toronto’s leading arts and culture paper, NOW. Through this affiliate partnership, sommeliers from WineOnline and NOW’s award-winning editorial team will create exclusive editorial content tailored for the NOW reader and building upon the publication’s popular food & drink section. The content will include video interviews with industry experts, virtual wine tours, wine reviews and more, and will be distributed to NOW readers through an omnichannel approach including print, digital, social media and newsletter.

The global pandemic has accelerated digital transformation and drastically changed global consumer shopping habits, including the way alcohol is purchased. According to Kantar, and as reported in FoodDive, it is estimated that 30 per cent of new users that purchased alcohol through an ecommerce website during the COVID-19 pandemic will remain regular customers2. MediaCentral recognizes the shift in its reader’s purchasing habits and will share informative and relevant content that will connect readers to the products they want to buy in real-time.

“We have made significant gains in our efforts to monetize our existing 6.5 million audience through our affiliate partnerships.” said Brian Kalish, CEO of MediaCentral. “We continue to leverage our data to stay on top of reader trends and to provide our audience with an experience they will not only enjoy, but also benefit from. Our readers gravitate to our Food & Drink section and we are confident they will benefit from our new partnership with WineOnline as they gain exposure and access to WineOnline’s vast knowledge and selection of curated wines.”

According to Statista, affiliate marketing spending is expected to grow to USD $7.4 billion, at a growth of over 8% compared to 2020. Introduced in Q1 of this year, affiliate marketing is a key component of MediaCentral’s ongoing strategy to monetize its 6.5 million audience.



  1. Statista
  2. FoodDive

About Media Central Corporation Inc.
Media Central Corporation Inc. (CSE: FLYY, FSE: 3AT) is an alternative media company situated to acquire and develop high-quality publishing assets starting with the recent acquisition of Vancouver Free Press Corp., the purchase of NOW Communications Inc. and the launch of digital cannabis platform and ESports outlet MediaCentral is consolidating and digitally monetizing the over 100 million coveted and premium consumers of the approximately 100 alternative urban publications across North America, creating the most powerful audience of influencers.
Instagram:  @mediacentralcorp
Twitter: @mediacentralc
Facebook:  Media Central Corp. 

About NOW Central Communications Inc.
NOW Central owns and operates NOW Magazine and Since 1981 NOW has been Toronto’s news and entertainment voice, published in print every Thursday, and daily at Reaching over 25 million annual readers, NOW has been a leading publication, defining and pioneering the independent and alternative voice for more than 38 years. NOW Central Communications Inc. is a wholly owned subsidiary of Media Central Corporation Inc. (CSE: FLYY, FSE: 3AT).
Instagram: @nowtoronto
Twitter: @nowtoronto
Facebook: @nowtoronto

Certain information in this news release constitutes forward-looking statements under applicable securities laws. Any statements that are contained in this news release that are not statements of historical fact may be deemed to be forward-looking statements. Forward looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expect”, “potential”, “believe”, “intend” or the negative of these terms and similar expressions. Forward-looking statements in this news release may include, but are not limited to, statements with respect to internal expectations, expectations with respect to estimated margins, cost structures, and cost structures in the media industry. Forward-looking statements necessarily involve known and unknown risks, including, without limitation, risks associated with general economic conditions; adverse industry events; marketing costs; loss of markets; future legislative and regulatory developments involving; inability to access sufficient capital from internal and external sources, and/or inability to access sufficient capital on favourable terms; the media industry generally, income tax and regulatory matters; the ability of MediaCentral to implement its business strategies; competition; currency and interest rate fluctuations and other risks.
Readers are cautioned that the foregoing list is not exhaustive and should carefully review the various risks and uncertainties identified in the Company’s filings on SEDAR. Readers are further cautioned not to place undue reliance on forward-looking statements as there can be no assurance that the plans, intentions or expectations upon which they are placed will occur. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated.
The forward-looking statements included in this news release are made as of the date of this news release and the Company does not undertake an obligation to publicly update such forward-looking statements to reflect new information, subsequent events or otherwise unless required by applicable securities laws.
Forward-looking statements contained in this news release are expressly qualified by this cautionary statement.

SOURCE: Media Central Corporation Inc.

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