MediaCentral Continues Monetizing Its Digital Assets with Launch of Affiliate Marketing Program
Boosts revenues across all MediaCentral digital titles
Leverages MediaCentral’s 4.5 million monthly digital readers
MediaCentral gains access to Largest Retail Affiliate Marketing Program
TORONTO, ON., March 24, 2020 – Media Central Corporation Inc. (CSE: FLYY, FSE: 3AT) (“MediaCentral” or the “Company”) is pleased to announce the launch of its Affiliate Marketing Program (the “Affiliate Program”) as a new digital sales channel across all three of the Company’s major publications.
Through the Affiliate Program, MediaCentral will participate in worldwide digital marketing opportunities with some of the largest names in digital advertising including: Amazon, Amazon Influencers, Rakuten, PaperJam and other’s to be added later. In addition to the Affiliate Program, MediaCentral will be expanding the reach of the Company’s considerable digital content of nowtoronto.com, straight.com and canncentral.com through additional digital channels over the coming weeks.
With its Affiliate Program, the Company will generate new revenues through leveraging its combined 4.5 million active digital monthly readers by dedicating a portion of the digital “real estate” across its titles to its affiliate marketing partners. Curated ads and editorial will drive viewers to relevant products and services on partners’ eCommerce sites. The Company estimates delivery of over twelve million ad impressions per month through the Affiliate Program.
“With many Canadians isolated in their homes due to the COVID-19 global pandemic and the corresponding growth in online browsing and shopping, the timing of the launch of this Program should have an immediate positive impact on our revenue streams,” said Brian Kalish, CEO of MediaCentral. “Amazon as an example has seen explosive growth during this time and our Affiliate Program is a meaningful way to connect our highly valuable readers with quality products, while providing us with incrementally accretive income. We expect this sales channel to be a material element in our evolving digital strategy.”
In 2019, Business Insider estimated that approximately 15% of total digital media advertising was attributed to affiliate marketing and a study commissioned for Rakuten by Forrester Consulting, affiliate marketing projected total US affiliate marketing spending is expected to be approximately $6.82 billion for 2020. Eighty one percent of Brands and Eighty four percent of publishers use affiliate marketing.
About Media Central Corporation Inc.
Media Central Corporation
Inc. (CSE: FLYY, FSE: 3AT) is an alternative media company situated to acquire
and develop high-quality publishing assets starting with the recent acquisition
Free Press Corp., the purchase of NOW Communications Inc. and the launch of digital cannabis
platform CannCentral.com. MediaCentral is consolidating and digitally
monetizing the over 100 million coveted and premium consumers of the
approximately 100 alternative urban publications across North America, creating
the most powerful audience of influencers.
Facebook: Media Central Corp.
About Vancouver Free Press Corp.
Vancouver Free Press Corp., owns and operates Georgia Straight and straight.com. Established in 1967 as the news, lifestyle, and entertainment weekly in Vancouver, the Georgia Straight has been an integral part of the active urban West Coast lifestyle for over 50 years. Reaching over 56 million annual readers, every Thursday in print, and every day at straight.com, Georgia Straight delivers an award-winning editorial package of features, articles, and reviews. Regular coverage includes news, tech, arts, music, fashion, travel, health, cannabis, and food, plus Vancouver’s most comprehensive listings of entertainment activities and special events. Vancouver Free Press Corp. is a wholly owned subsidiary of Media Central Corporation Inc. (CSE: FLYY, FSE: 3AT).
About NOW Central Communications Inc.
NOW Central owns and operates NOW Magazine and nowtoronto.com. Since 1981 NOW has been Toronto’s news and entertainment voice, published in print every Thursday, and daily at nowtoronto.com. Reaching over 25 million annual readers, NOW has been a leading publication, defining and pioneering the independent and alternative voice for more than 38 years. NOW Central Communications Inc. is a wholly owned subsidiary of Media Central Corporation Inc. (CSE: FLYY, FSE: 3AT).
About Canncentral Inc.
With unique daily content appealing to both new and experienced cannabis consumers, Canncentral is poised to become the leading digital publisher for all things cannabis. Presenting authentic news and lifestyle content through a verified lens, Canncentral is emerging as an industry leading authority on knowledge, product and insight for cannabis enthusiasts, patients and investors around the world. Canncentral Inc. is a wholly owned subsidiary of Media Central Corporation Inc. (CSE: FLYY, FSE: 3AT).