Media Central Corporation Inc. Executes Phase One of Property Integration
CannCentral.com and NOW Magazine to share content enhancing reader experience and increasing advertising opportunities
TORONTO – December 18, 2019. – Media Central Corporation Inc. (“MediaCentral” or the “Company”) (CSE:FLYY, FSE:3AT) today began integrating content from Canncentral.com with NOW Magazine and nowtoronto.com its wholly owned properties. Cannabis-oriented news and lifestyle editorial will be served across both publications to effectively introduce the NOW Magazine audience to Canncentral.com’s content and increase NOW Magazine’s existing cannabis coverage, while offering a seamless user experience for readers.
“Integrating our cannabis publication Canncentral.com with nowtoronto.com’s over one million monthly unique visitors, allows us to recognize the scale around bundling advertising sales across digital platforms. We can minimize additional costs around editorial creation on the operational side which provides us with the marketing and editorial synergies we envisaged when making our acquisition of NOW Magazine. This is just a taste of what’s to come as we continue to build relevant digital publications and buy quality alternative properties.” said Brian Kalish, CEO of MediaCentral.
NOW Magazine began covering cannabis prior to the legalization of the recreational market in October 2018. The content it increasingly popular with NOW readers, and this new integration will allow for deeper and more frequent coverage on the topic. With over million worth of cannabis sold in retail Canadian outlets since legalization (BNN Bloomberg), the cannabis industry within Canada continues to be a leading headline driver and area of interest to Canadians. Leveraging the growing cannabis industry plays into the Company’s overall strategy of developing and acquiring high-quality publishing assets that drives interest from the momentum of emerging trends.
About NOW Central Communications Inc.
NOW Central owns and operates NOW Magazine and nowtoronto.com. NOW is Toronto’s weekly news and entertainment voice, published every Thursday. Reaching over 25 million annual readers, NOW has been a leading weekly publication that has defined and pioneered the independent and alternative voice for more than 38 years.www.nowtoronto.com Instagram: @nowtoronto Twitter: NowToronto Facebook: Now Magazine
About Canncentral Inc.
Combining authentic editorial content with trusted commentary on emerging trends, CannCentral.com is poised to become a central source on the quickly evolving cannabis lifestyle.
Media Central Corporation Inc. (CSE: FLYY, FSE: 3AT) is an independent and alternative media company that unifies those who choose to reinvent the status quo. By consolidating the currently fragmented independent and alternative media markets, MediaCentral will unite the influencers, tastemakers and culture leaders of the world and is strategically positioned to become a competitive global media publishing company serving the fastest-growing readership demographics. MediaCentral owns Canncentral.com, NOW Magazine and nowtoronto.com as wholly owned subsidiaries. www.mediacentralcorp.com Instagram: @mediacentralcorp Twitter: @mediacentralc Facebook: Media Central Corp.
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SOURCE: Media Central Corporation Inc.